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Straight Arrow was a Comanche orphan raised by the whites, and as an adult, Steve Adams was his "secret identity." The history of this popular juvenile Western series is an interesting one. In 1947 the National Biscuit
Company (Nabisco) made plans to challenge the domination of youngsters' allegiance to the cereals of Post, Kellogg's and General Mills. Nabisco officials picked one of their "adult cereals", Shredded Wheat, to promote as a kids' breakfast food by sponsoring a new radio series. |